By naming the logo “Awe” and creating it as a genderless, raceless, and cheerful character, Awe is demonstrating its commitment to serving all of South Africa and its diverse population. This inclusive approach to branding helps to build trust and create a sense of belonging among users, who can feel confident that Awe is designed to meet their needs and represent their interests.
Overall, the Awe logo is well-designed and a thoughtful representation of the company’s values and mission. It has the potential to become a powerful
symbol of progress and unity in South Africa, and to help drive positive change in the country.